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Recipes
The American cereal maker Kellogg's introduced one of Australia's favourite children's cereals in 1929 in the form of Rice Bubbles. A recipe soon appeared on Rice Bubbles packaging called Chocolate Crackles, a term that Kellogg's trademarked as a breakfast cereal in 1953.
The chocolate crackle recipe is relatively simple and requires only Copha (hardened coconut oil), icing sugar, cocoa, Rice Bubbles and coconut, making it a popular item for young children to make. The recipe was freely provided on Rice Bubbles boxes for generations of Australians.
In 2003 a trademark dispute arose. Kellogg's tried to register the recipe itself as a trademark. Australians across the country were outraged. It would be illegal for anyone to reproduce the list of ingredients and make the product without paying compensation to Kellogg's. Kellogg's were unsuccessful in their bid.
The first recipes for Chocolate Crackles began to appear in recipe books in the 1940s with Betty King's Cook Book being the first one found by the Australian National University to include the recipe. Today, the recipe is presented on thousands of websites around the world.
