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The Chiko Roll was developed by Francis McEncroe, a boilermaker from Bendigo in Australia. It is a hot savoury snack that first appeared at the Wagga Wagga Show in 1951. The Chiko Roll consists of boned mutton, cabbage, rice, barley, celery, carrot and spices in an edible tub, made from egg and flour dough, which is deep-fried.
By 1965 the Chiko Roll was available in most restaurants and fish-and-chip shops throughout Australia. The item can now be found, frozen, in supermarkets Australia-wide. By the time of McEncroe's death in 1979 Australians consumed 40 million Chiko Rolls annually.
Since the 1950s, Chiko Rolls have gained a reputation for their advertisements featuring female models. At first pretty models were shown in relatively demure poses on motorbikes. Motorbikes had been a passion of McEncroe.
On of the first slogans to be used in the early 1950s was a clever sexual innuendo, "You can't knock the roll," featuring a woman on a Vincent motorcycle.
